AI Email Marketing

MailerLite

MailerLite is an email marketing platform for sending campaigns, automations, landing pages, signup forms, and websites.

MailerLite logo

MailerLite

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What is MailerLite?

MailerLite is a digital marketing platform that helps businesses grow audiences and revenue with email campaigns, automations, landing pages, signup forms, websites, and related marketing tools.

MailerLite vs Similar AI Tools

Pricing ModelFree, Freemium, Free TrialFree, Free Trial, Custom PricingFree, Free Trial, PaidCustom Pricing
Free Credits
Key Features
  • Email marketing campaigns
  • Marketing automation workflows
  • Drag-and-drop newsletter editor
  • Relationship-first social selling with a private Prospect-Only Feed
  • Hyper-personalized LinkedIn messages, emails, and comments
  • Unlimited lead discovery powered by Sales Navigator
  • Neurosymbolic AI copilots for strategy and content
  • SmartBox AI-assisted email inbox with customizable replies and follow-ups
  • Centralized library and collaboration hub with commenting and approval workflows
  • AI-powered monitoring of authentication, blacklists, and reputation
  • Expert human review and implementation of fixes
  • Weekly reporting and strategy calls
Pros
  • Wide set of marketing tools in one platform
  • Drag-and-drop editor and ready-made templates
  • Saves up to 60% of sales reps' time
  • Relationship-first approach yields 2-3x higher reply rates
  • Combines sales, marketing, and productivity tools in one platform
  • Neurosymbolic AI provides trustworthy reasoning and strategic depth
  • 24/7 monitoring
  • Expert human support
Cons
  • Pricing details are not fully shown on the homepage
  • Some features may require a paid plan after the trial
  • Requires an active LinkedIn account and Sales Navigator access for full features
  • Limited to LinkedIn-focused social selling; may not suit all outreach channels
  • Still in pre-launch; actual performance not widely validated
  • Limited integration partners at launch
  • No transparent pricing
  • May be overkill for very small senders
Best For
  • Creators growing an email list
  • Small businesses running email campaigns
  • Sales teams focused on LinkedIn social selling
  • B2B companies with long sales cycles
  • B2B go-to-market teams
  • Sales professionals seeking lead gen and deal acceleration
  • Businesses that rely heavily on email outreach
  • Teams without dedicated email deliverability experts

How to use MailerLite?

  1. 1Sign up for an account and choose a plan or free trial.
  2. 2Create an email campaign using the drag-and-drop editor or templates.
  3. 3Build signup forms, landing pages, or a website to collect subscribers.
  4. 4Set up automations for welcome emails, follow-ups, or triggered messages.
  5. 5Connect integrations like Shopify, WordPress, Zapier, or Stripe.
  6. 6Track results with performance reports and refine your campaigns.

MailerLite Key Features

  • Email marketing campaigns
  • Marketing automation workflows
  • Drag-and-drop newsletter editor
  • Landing pages and signup forms
  • Website builder and blogging tools
  • Transactional email notifications
  • Performance reporting and analytics
  • E-commerce and payment integrations
  • Template library for emails and pages
  • Subscriber list management

MailerLite Use Cases

  • Sending newsletters to subscribers
  • Automating welcome and nurture sequences
  • Collecting leads with forms and landing pages
  • Selling digital products and paid subscriptions
  • Running email marketing for e-commerce stores
  • Building simple marketing websites and blogs

MailerLite Pricing & Free Credits

MailerLite currently operates on a Free, Freemium, Free Trial model.

This tool is completely free to use

Free

Free

MailerLite offers a free plan for getting started, with premium features available on a trial basis.

Free trial

14 days

The homepage mentions a free 14-day trial of premium features with no credit card required.

MailerLite Pros & Cons

Pros

  • Wide set of marketing tools in one platform
  • Drag-and-drop editor and ready-made templates
  • Supports automations, forms, landing pages, and websites
  • Integrates with popular tools like Shopify, Zapier, and Stripe
  • 24/7 customer support is highlighted on the site

Cons

  • Pricing details are not fully shown on the homepage
  • Some features may require a paid plan after the trial
  • The product may be broader than users who only need simple email sending

What is MailerLite best for?

  • Creators growing an email list
  • Small businesses running email campaigns
  • E-commerce stores needing marketing automation
  • Agencies managing client newsletters
  • Businesses that want an all-in-one email marketing suite

MailerLite FAQ

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