AI Sales

River

River is an AI sales rep that jumps on live calls, demos your product, and closes deals or hands off warm prospects.

What is River?

River is an AI-powered Account Executive that handles the entire sales process from demo to close, operating 24/7 across multiple channels.

River vs Similar AI Tools

Pricing ModelPaid, Custom PricingFree, Free Trial, PaidFree, Custom PricingFree
Free Credits
Key Features
  • Instant live demo
  • Screen sharing during calls
  • Multilingual support (English, French, Arabic, etc.)
  • Neurosymbolic AI copilots for strategy and content
  • SmartBox AI-assisted email inbox with customizable replies and follow-ups
  • Centralized library and collaboration hub with commenting and approval workflows
  • Unifies GTM tools into one context graph
  • Identity resolution per person and company
  • Claims with confidence and freshness
  • Analyzes business data on demand
  • Provides reasoned answers and recommended actions
  • Seasonal alerts and weekly intelligence reports
Pros
  • Responds instantly to leads, reducing no-show rates
  • Works 24/7 across all time zones and languages
  • Combines sales, marketing, and productivity tools in one platform
  • Neurosymbolic AI provides trustworthy reasoning and strategic depth
  • Open source and self-hostable
  • Unifies multiple data sources
  • Free to use
  • No dashboards or complex setup
Cons
  • Full autonomy limited to deals under ~$25K
  • May require customization for highly complex products or custom workflows
  • Still in pre-launch; actual performance not widely validated
  • Limited integration partners at launch
  • Requires significant setup (Supabase, Anthropic)
  • Learning curve for self-hosting
  • Currently only supports Excel and CSV files
  • May have file size limitations
Best For
  • Sales teams handling high-volume inbound leads
  • SaaS companies with SMB segments
  • B2B go-to-market teams
  • Sales professionals seeking lead gen and deal acceleration
  • GTM teams
  • Sales operations
  • Small business owners
  • Cafés and restaurants

How to use River?

  1. 1Start a demo by clicking 'Start demo' on the website.
  2. 2The AI agent (Lucy) joins a live video call with the buyer.
  3. 3She shares her screen and gives a tailored product demo.
  4. 4For deals under ~$25K, she closes end-to-end; for larger deals, she hands off a warm prospect to your team.
  5. 5She follows up via email and WhatsApp if needed.

River Key Features

  • Instant live demo
  • Screen sharing during calls
  • Multilingual support (English, French, Arabic, etc.)
  • End-to-end close for deals under ~$25K
  • Warm handoff for enterprise deals over ~$25K
  • 24/7 availability
  • Omnichannel follow-up (email, WhatsApp)

River Use Cases

  • Convert inbound leads instantly without scheduling delays
  • Close SMB deals without human AE intervention
  • Qualify and demo for enterprise sales teams to focus on high-value opportunities

River Pricing & Free Credits

River currently operates on a Paid, Custom Pricing model.

End-to-End Plan

10% commission

Only pay when Lucy closes a deal. No setup fee, no seats, no monthly minimum.

Hand-off Plan

Contact for pricing

Pay per qualified-and-demoed prospect. Ideal for deals above $25K.

River Pros & Cons

Pros

  • Responds instantly to leads, reducing no-show rates
  • Works 24/7 across all time zones and languages
  • Only pay when results happen (commission or per qualified lead)
  • Handles SMB deals end-to-end, freeing up human AEs

Cons

  • Full autonomy limited to deals under ~$25K
  • May require customization for highly complex products or custom workflows

What is River best for?

  • Sales teams handling high-volume inbound leads
  • SaaS companies with SMB segments
  • Marketing teams wanting to convert more website traffic

River FAQ

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