AI Sales

River

River is an AI sales rep that jumps on live calls, demos your product, and closes deals or hands off warm prospects.

What is River?

River is an AI-powered Account Executive that handles the entire sales process from demo to close, operating 24/7 across multiple channels.

River vs Similar AI Tools

Pricing ModelPaid, Custom PricingFree, FreemiumFree, Free TrialFree, Free Trial, Custom Pricing
Free Credits
Key Features
  • Instant live demo
  • Screen sharing during calls
  • Multilingual support (English, French, Arabic, etc.)
  • Real-time social proof from Reddit, Trustpilot, X, and Bluesky on product pages
  • AI shopping assistant (Baseling) for price tracking, restock alerts, and automated buying
  • Unified Closet that stores every purchase from any website
  • Qualified people and company search with live web signals
  • Waterfall data enrichment with 360-degree profiles
  • Always-on market monitoring and intent signals
  • Relationship-first social selling with a private Prospect-Only Feed
  • Hyper-personalized LinkedIn messages, emails, and comments
  • Unlimited lead discovery powered by Sales Navigator
Pros
  • Responds instantly to leads, reducing no-show rates
  • Works 24/7 across all time zones and languages
  • Integrates social proof from multiple platforms directly on shopping pages
  • AI Baseling can automatically find better prices and place orders
  • Real-time data from live web sources
  • Multi-channel outreach in one platform
  • Saves up to 60% of sales reps' time
  • Relationship-first approach yields 2-3x higher reply rates
Cons
  • Full autonomy limited to deals under ~$25K
  • May require customization for highly complex products or custom workflows
  • Only available as iPhone browser and Chrome extension, no Android yet
  • Relies on user adoption for social proof to be effective
  • Primarily focused on B2B outbound
  • May require initial setup and learning curve
  • Requires an active LinkedIn account and Sales Navigator access for full features
  • Limited to LinkedIn-focused social selling; may not suit all outreach channels
Best For
  • Sales teams handling high-volume inbound leads
  • SaaS companies with SMB segments
  • Online shoppers who want to avoid overpaying
  • Collectors and resellers needing real-time market insights
  • Sales teams
  • RevOps professionals
  • Sales teams focused on LinkedIn social selling
  • B2B companies with long sales cycles

How to use River?

  1. 1Start a demo by clicking 'Start demo' on the website.
  2. 2The AI agent (Lucy) joins a live video call with the buyer.
  3. 3She shares her screen and gives a tailored product demo.
  4. 4For deals under ~$25K, she closes end-to-end; for larger deals, she hands off a warm prospect to your team.
  5. 5She follows up via email and WhatsApp if needed.

River Key Features

  • Instant live demo
  • Screen sharing during calls
  • Multilingual support (English, French, Arabic, etc.)
  • End-to-end close for deals under ~$25K
  • Warm handoff for enterprise deals over ~$25K
  • 24/7 availability
  • Omnichannel follow-up (email, WhatsApp)

River Use Cases

  • Convert inbound leads instantly without scheduling delays
  • Close SMB deals without human AE intervention
  • Qualify and demo for enterprise sales teams to focus on high-value opportunities

River Pricing & Free Credits

River currently operates on a Paid, Custom Pricing model.

End-to-End Plan

10% commission

Only pay when Lucy closes a deal. No setup fee, no seats, no monthly minimum.

Hand-off Plan

Contact for pricing

Pay per qualified-and-demoed prospect. Ideal for deals above $25K.

River Pros & Cons

Pros

  • Responds instantly to leads, reducing no-show rates
  • Works 24/7 across all time zones and languages
  • Only pay when results happen (commission or per qualified lead)
  • Handles SMB deals end-to-end, freeing up human AEs

Cons

  • Full autonomy limited to deals under ~$25K
  • May require customization for highly complex products or custom workflows

What is River best for?

  • Sales teams handling high-volume inbound leads
  • SaaS companies with SMB segments
  • Marketing teams wanting to convert more website traffic

River FAQ

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