AI Sales
River
River is an AI sales rep that jumps on live calls, demos your product, and closes deals or hands off warm prospects.
R
River
What is River?
River is an AI-powered Account Executive that handles the entire sales process from demo to close, operating 24/7 across multiple channels.
River vs Similar AI Tools
| Pricing Model | Paid, Custom Pricing | Free, Free Trial, Paid | Free, Custom Pricing | Free |
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How to use River?
- 1Start a demo by clicking 'Start demo' on the website.
- 2The AI agent (Lucy) joins a live video call with the buyer.
- 3She shares her screen and gives a tailored product demo.
- 4For deals under ~$25K, she closes end-to-end; for larger deals, she hands off a warm prospect to your team.
- 5She follows up via email and WhatsApp if needed.
River Key Features
- Instant live demo
- Screen sharing during calls
- Multilingual support (English, French, Arabic, etc.)
- End-to-end close for deals under ~$25K
- Warm handoff for enterprise deals over ~$25K
- 24/7 availability
- Omnichannel follow-up (email, WhatsApp)
River Use Cases
- Convert inbound leads instantly without scheduling delays
- Close SMB deals without human AE intervention
- Qualify and demo for enterprise sales teams to focus on high-value opportunities
River Pricing & Free Credits
River currently operates on a Paid, Custom Pricing model.
River Pros & Cons
Pros
- Responds instantly to leads, reducing no-show rates
- Works 24/7 across all time zones and languages
- Only pay when results happen (commission or per qualified lead)
- Handles SMB deals end-to-end, freeing up human AEs
Cons
- Full autonomy limited to deals under ~$25K
- May require customization for highly complex products or custom workflows
What is River best for?
- Sales teams handling high-volume inbound leads
- SaaS companies with SMB segments
- Marketing teams wanting to convert more website traffic