AI Sales

Apollo.io

Apollo.io is an AI-powered sales platform that combines outbound, inbound, data enrichment, and deal execution to help teams build pipeline and close deals faster.

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Apollo.io

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What is Apollo.io?

A unified AI sales platform that enables sales and marketing teams to automate prospecting, engage leads across channels, and manage deals using a vast B2B database and AI-powered workflows.

Apollo.io vs Similar AI Tools

Pricing ModelFree, FreemiumFree, FreemiumFree, Free TrialFree, Free Trial, Custom Pricing
Free Credits
Key Features
  • AI-powered multichannel campaigns
  • Built-in email deliverability guardrails
  • Prioritized task lists for sellers
  • Real-time social proof from Reddit, Trustpilot, X, and Bluesky on product pages
  • AI shopping assistant (Baseling) for price tracking, restock alerts, and automated buying
  • Unified Closet that stores every purchase from any website
  • Qualified people and company search with live web signals
  • Waterfall data enrichment with 360-degree profiles
  • Always-on market monitoring and intent signals
  • Relationship-first social selling with a private Prospect-Only Feed
  • Hyper-personalized LinkedIn messages, emails, and comments
  • Unlimited lead discovery powered by Sales Navigator
Pros
  • Large, verifiable B2B database with millions of contacts
  • AI-driven automation reduces manual prospecting time
  • Integrates social proof from multiple platforms directly on shopping pages
  • AI Baseling can automatically find better prices and place orders
  • Real-time data from live web sources
  • Multi-channel outreach in one platform
  • Saves up to 60% of sales reps' time
  • Relationship-first approach yields 2-3x higher reply rates
Cons
  • Pricing can be high for small teams or startups
  • Data accuracy may vary for niche industries
  • Only available as iPhone browser and Chrome extension, no Android yet
  • Relies on user adoption for social proof to be effective
  • Primarily focused on B2B outbound
  • May require initial setup and learning curve
  • Requires an active LinkedIn account and Sales Navigator access for full features
  • Limited to LinkedIn-focused social selling; may not suit all outreach channels
Best For
  • Outbound sales teams
  • B2B lead generation
  • Online shoppers who want to avoid overpaying
  • Collectors and resellers needing real-time market insights
  • Sales teams
  • RevOps professionals
  • Sales teams focused on LinkedIn social selling
  • B2B companies with long sales cycles

How to use Apollo.io?

  1. 1Sign up for free.
  2. 2Use the search filters to find leads by title, company, or intent.
  3. 3Create multichannel sequences with email, calls, and LinkedIn.
  4. 4Automate follow-ups and prioritize tasks with AI.
  5. 5Track performance with analytics and refine your approach.

Apollo.io Key Features

  • AI-powered multichannel campaigns
  • Built-in email deliverability guardrails
  • Prioritized task lists for sellers
  • Workflow automation engine
  • Anonymous visitor identification
  • Real-time form enrichment
  • Instant routing with calendar and scheduler
  • 230M+ contacts and 30M+ companies
  • Verified emails and phone numbers
  • AI-powered call summaries and follow-ups
  • Pipeline boards with real-time deal alerts
  • Conversation intelligence and coaching dashboards

Apollo.io Use Cases

  • Outbound prospecting and sequencing
  • Inbound lead capture and conversion
  • B2B data enrichment and cleansing
  • Deal execution and sales acceleration

Apollo.io Pricing & Free Credits

Apollo.io currently operates on a Free, Freemium model.

Free Tier

Free

$0

Free plan with limited features and credits

Paid Plans

Paid

Contact for pricing

Paid plans with advanced features, higher limits, and dedicated support

Free

$0

Free plan with limited features and credits

Paid

Contact for pricing

Paid plans with advanced features, higher limits, and dedicated support

Apollo.io Pros & Cons

Pros

  • Large, verifiable B2B database with millions of contacts
  • AI-driven automation reduces manual prospecting time
  • Multi-channel outreach (email, phone, LinkedIn) in one platform
  • Seamless CRM integrations with Salesforce, HubSpot, and more

Cons

  • Pricing can be high for small teams or startups
  • Data accuracy may vary for niche industries
  • Learning curve for advanced workflow automation features

What is Apollo.io best for?

  • Outbound sales teams
  • B2B lead generation
  • Revenue operations
  • Sales development representatives

Apollo.io FAQ

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