Clay
Clay is a GTM platform that combines enrichment, AI research, intent signals, and workflows to turn data into action.
Clay
What is Clay?
Clay vs Similar AI Tools
| Pricing Model | Free, Free Trial, Paid, Custom Pricing | Free, Free Trial, Paid | Paid, Custom Pricing | Free, Custom Pricing |
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How to use Clay?
- 1Create a workspace and connect your CRM or data sources.
- 2Use Claygent, integrations, or the data marketplace to find and enrich company and contact records.
- 3Add signals, filters, and AI formatting to clean and prioritize the data.
- 4Build workflows to route leads, update systems, create audiences, or launch outreach.
- 5Monitor results and iterate on your workflows as data and targets change.
Clay Key Features
- AI research with Claygent
- Multi-provider data enrichment
- Signals and intent tracking
- Workflow automation and conditional logic
- Native sequencer for outreach
- Audience building and ad syncing
- AI formatting and data cleanup
- CRM and system integrations
- Data marketplace with 150+ providers
- Salesforce-focused automation
Clay Use Cases
- Outbound prospecting
- CRM enrichment and maintenance
- Account research
- ABM audience creation
- Inbound lead routing
- Territory planning
- Rep assist
- TAM sourcing
- Reverse ETL workflows
- Ad audience syncing
Clay Pricing & Free Credits
Clay currently operates on a Free, Free Trial, Paid, Custom Pricing model.
Free Trial
14 days
Clay offers a 14-day Pro trial with no credit card required.
Paid plans
Contact for details
The site promotes paid usage and enterprise options, with pricing details available on the pricing page and by demo.
Clay Pros & Cons
Pros
- Combines enrichment, AI research, and workflow automation in one platform
- Large provider network with 150+ data sources
- Useful for sales, marketing, and RevOps teams
- Supports CRM updates, audiences, and outreach actions
- Enterprise-grade security and compliance claims
Cons
- Pricing details are not fully transparent on the homepage
- Best suited to GTM teams rather than general business users
- Can require setup and workflow design to get full value
What is Clay best for?
- GTM teams
- Sales operations
- Revenue operations
- Demand generation teams
- Outbound sales teams
- Marketing operations
- RevOps leaders
Clay FAQ
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